How Changing Your Website Theme Can Affect Your SEO Rankings?

"Can changing your website theme influence your SEO ranking?" is a critical question that many website owners ask. The answer is "Yes, it can. But, it depends on how you change it." A well-designed website is the first step for any online business, and SEO is the main component in expanding your business and reaching your target audience.

Changing the theme of your website is sometimes necessary. However, it is difficult to keep your old theme alive in the face of new advances, fashions, and trends. You might wish to mix things up with a new look for your website at other times. But here, you should be aware that when you replace your old site theme with a fresh and impressive theme, it has a positive impact on your SEO ranking.

This is what we will discuss in our today’s article. We will tell you how changing your theme can affect your SEO rankings. So, stick with us and read the content till the end! Moreover, it is also recommended that you should get help from a professional Freelance Web Designer in Dubai if you want to change your site theme with a positive impact.

Some Of The Best Ways In Which Website Theme Affect Your SEO Ranking:

Following are some of the best ways in which site themes affect your SEO rankings:

1. Create A Good User Experience

One of the most crucial aspects of SEO is the user experience (UX). It doesn't matter how cool the page looks or how much useful information it contains. If it is difficult to use, browse, or understand, it will impact SEO.

It is an established fact that user experience design has a significant influence on SEO rankings. For an average user to consider a website helpful, the web design must be welcoming and simple to use. There are increased chances of conversion rates if the user experience is excellent. Be realistic while designing your website.

2. Consider The Site Speed

There is nothing wrong with claiming that your website theme can make or break the performance of your site. When a search engine notices that your site takes more than 3 seconds to load, your site rankings will suffer.

The loading speed of the old and new themes should be compared because bounce rate is one of the elements that affect your website’s rankings. To address this, you can choose a lightweight theme, which will result in faster loading times and, as a result, increased traffic.

3. Look At SEO Metadata

Yes, Meta Data does play a significant role in your website’s search engine ranking. Many themes include SEO elements, such as page names, Meta descriptions, and structured data for rich search snippets.

You may lose all of this metadata if you change your website theme. As a result, we propose using plugins rather than relying on your theme to manage your SEO metadata.

4. Change Your Content Formatting

When switching to a new website theme, you will need to figure out which heading tags are used for the post titles in the new theme. Any theme that alters the page's headlines can be problematic.

Heading sizes that are out of sequence might wreak havoc on your site SEO. Some theme changes can result in even more serious formatting errors, making it difficult or impossible to read website pages. This is why you must be careful while modifying the format of your site content.

5. Ensure Your URLs Are Perfectly Re-mapped

While changing your website theme, you need to consider your site's general structure. This procedure is frequently combined with category updating and URL cleanup.

Most of the time, when you change your site theme, the URL structure also gets changed, which has a negative impact on SEO. You need to ensure that the URLs’ structure must be the same as it was before installing the new website theme for best results.

The Final Words:

In the end, you can try out the new theme and see how it appears. After changing your site theme, request feedback from your potential users. Read what they said and look for ones that indicate positive changes to your website design and SEO. Always keep the variables in mind that can affect your site SEO. Nevertheless, you should consult an experienced web designer (Saad Ashraf) if you want to change your website theme.