How To Avoid The 5 Biggest Landing Page Mistakes?

A landing page is a webpage that is designed for advertisement. Viewers land on this page after clicking on the link. This webpage is created for a single goal. There are many guidelines available for creating landing pages, but many newbies can still make a lot of mistakes.

Therefore, it is suggested that you should know about such mistakes so that you avoid them easily while creating your landing pages. Moreover, you can hire an expert Freelance Web Designer Dubai to get help in this regard.

Hence, in today’s article, we will discuss the main five mistakes that can change your whole landing page game. So, you must know about them!

5 Biggest Landing Page Mistakes And How To Avoid Them:

Now, let us tell you these mistakes in detail so that you can understand them clearly and avoid them while creating landing pages for your website:

1. Slow Speed:

Speed impacts a lot on landing pages. 75% of people lose interest when the page does not load instantly (Especially for an E-commerce site). Only three seconds of page speed can bounce half of the audience. It does not matter how attractive your page is when it fails to load, and people can’t see what you want to present.

With Google’s PageSpeed Insights, you can know how steadily the page is loading or not. This tool also provides some recommendations about which image should be optimized. You can also make the loading faster by updating the hosting. If you are designing a land page in WordPress, upgrade it with Kinsta. For learning more about landing pages, you can visit Kinsta's in-depth guide.

2. Unorganized Design:

16% of landing pages do not have a navigation bar. When the navigations get removed, corporations can see much improvement; you can say it 100% improvement. Search the top great landing pages and observe them. They are organized in a systematic way.

These land pages are laser-focused. They ensure people what they can do on a certain page. The best pages and sites are those where visitors fastly do any action without thinking about the simple and well-organized web design. If you want to make the landing page more successful, follow a unique template design, and have a top headline, Images, content description, and call to action. You are done with a creative and effective webpage.

3. Improper Headline:

The best landing pages require the best headline. Visitors want a clear idea about what they can see on the landing page. Ambiguous headlines won't convince people to click on a call to action. Instead of putting a dramatic headline, focus on clarity. Viewers are not fooled nowadays for not understanding these tricks.

The headline should also emphasize solving issues of the people that pay much attention to the web page. Prominent benefits will lead visitors to stick on your page for a long time. Besides this, the most important factor in the headline is consistency. The headline should be consistent with the message. This way, people would understand more clearly about each and everything.

4. Irrelevant Graphics:

Irrelevant visuals do not work. It is better to display your products, its picture than other irrelevant stuff. Give them examples of the product.

You can also show transformation images. These main four points could help you for the betterment of the landing page.

5. Wrong Placing Of CTA (Call To Action):

Loading is quick; an organized page opens, a clear message is conveyed through the headline, and visual shows the benefits. Now, it is time for a CTA. Where to put this? The position of the call to action is not too big but placing it in the right position is important.

For this, you can search successful landing pages. Such as a Basecamp that locates the CTA at the top of the fold, in the right of the sidebar, and uses shading. There are many other examples that you can follow for better CTA positioning.

The Final Thoughts:

Though designing a landing page is a bit complicated, you need to avoid the mistakes mentioned above, and then; you will be able to create strong and favorable landing pages for your website. Nevertheless, you can contact Saad Ashraf, a pro web designer, to get help in this matter. He will surely keep away from the above things to make everything in the right position.