How to Optimize Your Travel Website to increase the Bookings
- AdWeb Studio

- Jan 22, 2020
- 3 min read
Every travel and booking website faces some specific issues. Your website might be facing many visits but ended up without any booking.
Visitors search for the flights but don't book anyone and leave the site. It's a common issue. There are many problems behind the low booking ration on your website. Web Design Dubai encounters that you have many exciting paid campaigns, but when the user lands on the sites, they find it hard to book. Passing out from a lengthy marketing funnel to checking out with a complicated process urges them to skip in the middle of the method.
It is a fact that traveling and booking websites get more traffic than others, but they lack the aspect of UX. User has to face too many complications.
The UI and the CTAs sometimes do not support the main goas. And even sometimes they forget to add the CTAs.
Here are remarkable of the tips by which you can improve your traveling website, and it will help you to more revenue by an increased number of bookings.
Make Your Search Option Simple and Smart
For a traveling website, the search option is critical to have. No other industry's users are that much search savvy. They come on the forum and search for the bookings and availability through various metrics.
They land on your landing page through heavy marketing, Googling, and online ads. The visitor chooses a place and a date to find the relevant results. Make sure to enable a quick search bar on your site. It should provide the right results.
Here are some practical ways to promote the search bar's effectiveness.
Provide the instant results of the user's query. Depending on your site, enable the packages that suit the pocket of the user. Recommend vacation packages as well as the famous flight and hotel booking business. To avoid confusion, let the well-curated list and instantly relieve the pain points of users. It can not only time of your visitors but also inspire them to trust you.
Display the Original Prices
Advertise your prices prominently because the price is one of the critical criteria on which most visitors make their decision. When the price is settled without any distinction on the results page, it reduces trust. And the UX of your site and usability are on stake.
To boost your conversions, make sure to provide discount offers. These offers should be valid and authentic. Try to update as soon as the prices change.
Don't forget to have an element of urgency in your CTAs. Grant exclusive deals with discounts and incentives to visitors for a short period. This trick pushes the user to buy earlier before the sale ends.
Exhibit the number of people screening a distinct listing on the results page. It also creates urgency.
Make sure to be reasonable. Don't make promises you can't keep. Otherwise, it will hurt your sales and future traffic.
Make the Forms Easy
Design the forms as every website should design. Keep them simple and easy to fill. Don't ask for unnecessary information. If any task is more prolonged, then break it into steps.
It is the area where you should avoid hurting the user's journey. If anything gets the user
stuck, they will skip.
Make the Design Mobile friendly
Mobile phones are handy. The search from a smartphone is a convenient solution in today's fast pace. So, make sure to load your site layout, complete with a mobile-friendly design. Your 60% percent of customers are using cell phones, so make sure to have a mobile-friendly web design.
So overall your website needs;
A complete personalization
Clutter-free layout
Avoid ambiguity in pricing by reviewing all the information
It should have a beautiful responsive design and ensures UX
On each step of conversion in a traveling website, all of these aspects are critical for Web Design Company Dubai. The most vital entity is the user. If the user is happy and satisfied, then your site and business have brighter chances to grow.





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