Web Design For Landing Pages- Follow These 7 Tips For Better Conversions

A decent landing page of your website can turn your visitors into potential customers and make them interested in your website at the same time. A process to enhance your landing page elements, which later leads to increasing conversions, is called landing page optimization.

If you think that your landing pages are not correctly designed to attract users, it is time to Hire the Best Web Design Company Dubai and get them to redesign your landing pages.

Optimizing landing pages is a process that begins when you start designing your website but doesn’t end because it lasts as long as your website lives. If you want to know how you can increase your site’s conversion rates through landing pages, we have some fun yet useful tips for making your conversion rates better.

7 Designing Tips For Landing Pages To Improve Conversion Rates:

Consider the below-provided web design for landing pages tips to improve the conversion rates:

1. Make Your Landing Page Simple:

Though a simple and complication-less landing page might not look like the smartest idea, it helps in steering your page clear of any visual mess.

A simple website allows users to focus on the main thing that you are offering. Try to keep no more than five essential elements on your landing page.

2. Use Contrasting Colors:

The best landing page is the one that uses colors to attract its users. Using the same colors (pastel colors or sharp colors) for both the background and the text can be the biggest mistake of any website owner.

Yes, it can scare away your audience before they engage in your site. A good option is to use contrasting colors that will make essential things noticeable on your landing pages.

3. Use The Technique Of Scarcity:

There is a huge reason why business websites use phrases like ‘Only Two Left in Stock’ and ‘Only One Hour Left Until Sale Ends,’ etc. Using such phrases is a marketing technique termed as scarcity.

This technique is used on the landing pages of eCommerce websites for compelling the customers to visit and shop with them. Mentioning a short CTAs on your page makes people afraid that they might miss something important.

Therefore, they visit your website and engage with it, resulting in leading to higher conversion rates.

4. Add Testimonials:

Testimonials have the power to change the hearts of customers who don’t believe you. This social proof will ensure the users that you and your business are genuine.

Using testimonials is an excellent way to get an edge over your competitors. For getting real testimonials, you can ask your existing users to record a 10-second video or write something for you and attach their picture (so, newcomers know that testimonials are authentic).

5. Keep The Important Information Above The Folds:

Above the fold means to keep information to the point where the users don’t have to scroll down for more details. It is difficult to determine the fold because people now use different types of gadgets and screen resolutions.

However, by using a ‘scroll map,’ you can learn about average folds on different devices and determine the fold accordingly.

6. Optimize The Landing Page For SEO:

Many users find landing pages through organic searches. If you want people to wander to your website, you should prepare your site for it.

What you can do is optimize your landing pages according to your website and place relevant keywords on your landing pages. Nevertheless, you can add the keywords in body text, image descriptions, subheadings, and offers, etc.

7. Keep Running Tests:

Testing is the best way to make sure that your data is accurate. This is not just for landing pages but also the entire website. When you continuously test your site, the user experience becomes better.

You can also modify the site according to your users' likes and dislike (because you will have relevant data).

Wrapping Up!

If you follow the tips that we mentioned above, you will be able to get reasonable conversion rates of almost 27.4%. This rate can be achieved only if you continually improve your website along with your landing pages.

But, if your conversion rates are not changing every month, you need to get the help of a seasoned Web Agency in Dubai. It will assist you in this regard.