What Should You Consider While Selecting A Mobile App Development Platform?

The increased usage of mobile phones has headed to substantial development in the demand for mobile applications around the world. Business enterprises have understood that with mobile apps, they can improve the worth of their brand, and expand their business by serving more customers.

Hence, before creating an app for your business, it is imperative to pick which platform for the mobile app you are going to use. And, electing which mobile application development platform to adopt is the most decisive decision when it comes to developing a mobile app.

Do you opt for a native mobile app or a cross-platform application? Or do you focus on Android and iOS? If this is the situation, which one do you choose – iOS and Android? Do you go for both?

There is much more you have to think about when selecting the right platform for Mobile App Development Dubai. So, don’t go anywhere else and continue reading the article till the end.

Some Key Things You Should Consider While Choosing A Mobile App Development Platform:

If you are interested in knowing which app development platform to select, below are some critical things that you must consider.

1. Market Share:

The prime thing for choosing the right platform is to know about the market shares of each app development platform. Such as, Android operates for almost 85% of worldwide mobile devices. Conversely, Apple's iOS works for about 15% of the world’s mobile devices.

Nevertheless, it doesn't make iOS out of the competition. The users who belong from different countries including the USA, Australia, and Japan prefer iOS. Therefore, if you need to target such an audience, you should go for iOS.

The users from African and Asian countries mostly give a preference to Android. This is why if you are going to target the users of these regions, Android should be your first-choice platform.

2. Demographics:

When it comes to select one from several app development platforms, you must look at demographics. Keep in mind that Android users typically belong to a low-class group, and they prefer Android because Android phones are relatively affordable. Besides this, it has also been found that older age people usually own Android mobile devices.

Then again, when it comes to iPhones, medium and higher-class people prefer this brand. These users usually are younger, educated folks who love to spend more money while buying mobile phones.

3. Content Categories:

Another critical thing that plays a vital role in choosing the right platform for app development is to look at content categories. Research has shown that the users who own iOS devices often search for different app categories while downloading an app. iOS users prefer downloading different kinds of mobile apps, from entertainment to education, gaming, and social media.

In contrast, it has also been revealed that not like iPhone users, Android users typically download only social apps. For that reason, when selecting a platform for developing an app, you must keep the content categories in mind.

4. Development Costs:

The costs are different for each app development platform. For example, to create an Android app, the developers are needed to do more than 40% coding, which means the costs rise to 30%.

5. Revenue Generation:

We have earlier told that iOS users are more interested in downloading mobile apps. Consequently, iOS apps make higher revenues rather than Android applications. However, if you want to build a product-based mobile app (such as a gaming app), you should pick the iOS platform for creating such an app.

6. Customization:

It is another factor that needs your consideration when selecting the right platform for app development. Android wins here as it lets app developers put more features and customizations to their apps, but iOS can be relatively limited to do all this.

7. App Launch:

If you want to launch your mobile application on an App store without any hassle, go for the Android platform. The reason is that it is relatively simpler to launch a mobile application on Google Play Store as compared to Apple's App Store. Apple demands every mobile app to endure an in-depth approval process.

Ending Notes:

When you look at the critical things mentioned above, you can choose the right platform for creating your mobile app. Nevertheless, if you still have any confusion about the platform selection, contact a pro App Development Company Dubai to get help in this regard.